It's time to master your life

YOU DON’T NEED MOTIVATION. YOU NEED STRUCTURE.

No more coasting. No more excuses.

No more letting your story hold the pen

I help Veterans find their WHY and stop relying on momentary motivation to change their lives.

Apply for 1-on-1 veteran coaching

WHY choose VETRISE ACADEMY?

Most veterans are stuck in survival mode. Overcommitted. Underslept. Operating without a plan.

I help Veterans break that cycle, so you can stop reacting and start rebuilding.

NO GURUS. NO FLUFF. JUST STRUCTURE THAT HOLDS.

This isn’t a course you forget next week. And I’m not a coach who disappears, in fact…

You’ll hear from me. I’ll call you out.

And I’ll guide you through the fog—step by step.

YOU’RE NOT BROKEN. YOU’RE JUST UNSTRUCTURED.

You were trained to adapt under pressure.

Now that training is keeping you stuck. This isn’t just about macros or mindset.

It’s about your identity. Your habits. Your leadership.

YOU WON’T BE DOING THIS ALONE.

You don’t need another influencer to motivate you for 10 minutes.

You need structure that lasts a lifetime.

You need someone who’s been through the darkand knows how to lead you out of it.

I built this for veterans like you, because I was you.

And if it worked for me, it can work for you.

But only if you’re ready to show up and do the damn work.

This is your reset

the vetrise academy blueprint

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  • Built around your life, not the other way around.

    Whether you’re at home or in the gym, you’ll know exactly what to do. No guessing. No BS.

    No excuses. Just execution.

  • Diets don’t work. Systems do.

    You’ll get a plan that fits real life, no starving, no cutting out everything you love. Just sustainable fuel that delivers results.

    Just real, sustainable nutrition that fuels results.

  • You had a standard in the military. What’s holding you to it now?

    Now? No one is making sure you show up.

    My coaching isn’t just a plan. It’s a system that holds you to your word, until you become the kind of man who does it anyway.

    No hiding. No skipping. You show up.

  • If you don’t rewire your mind, your habits won’t stick.

    This isn’t just about lifting. It’s about building a mindset where failure isn’t even an option anymore.

    This isn’t motivation. It’s identity.

See what our students have to say

Melinda’s Story

“I went from feeling stuck and hating life to finding purpose and real progress—thanks to the power of community and guidance.

VetRise isn’t just about fitness; it’s about transforming my mindset and building a life worth living.

Through this program, I found a sense of purpose, surrounded by veterans who support and uplift each other. This journey isn’t just physical—it’s mental, and it’s life-changing.

Taking that first step was the best decision I’ve ever made.”

mauricio’s Story

“I started at 254 pounds and dropped to 223 last year, proving that with the right guidance and dedication, progress is always possible.

It’s not about quick fixes—it’s about committing to the process, trusting the guidance, and showing up for myself every day.

This transformation is just the beginning; I’m pushing even further and breaking barriers along the way. My potential is limitless the moment I decide to take action.“

  • "VetRise changed my life—better health, better mindset. Coach JP's support keeps me moving forward every day."

    MELINDA

  • "Coach JP has transformed my health and mindset. His support is unmatched, and VetRise offers an incredible, welcoming community."

    JOE

  • "VetRise changed our whole family’s life. We’ve built healthier habits, discipline, and structure in everything from fitness to faith."

    ROCIO

  • "I dropped my unhealthy habits, started prioritizing my health, and feel at home as a Marine mom. It’s pushing me to be my best self."

    CHELSEA

  • "Coach Juan Perez' program is tailored for the veteran's community but overall his guidance can benefit anyone. I like his program and just renewed for a year."

    CARLOS

  • "This has been life-changing for me and my kids will forever be grateful for this! This is more than just a program"

    SAVANNAH

Alison’s story

“I’ve always been a caregiver, but it came at the cost of neglecting myself. I started my weight loss journey due to unexplained infertility, and while I’ve achieved my academic and career goals, I knew it was time to focus on my health.

Joining VetRise taught me to put myself first. For the first time, I’ve been consistent—tracking my meals, hitting my macros, getting enough sleep, exercising, and staying active. Now, I’m close to my goal weight of 135 and excited for what’s next.

I just signed up for another year because I believe in this program and the impact it’s making on my life.”

Jason’s story

“I’m Jason Martinez, a U.S. Marine veteran who joined VetRise for a fitness routine—and discovered so much more. By confronting my alcohol dependency and embracing the lifestyle changes I needed, I’ve not only shed body fat but gained clarity, strength, and a renewed sense of purpose.

This isn’t just about workouts—it’s about finding a home and community where veterans support one another through every challenge.

My journey shows it’s never too late to take that first step.”

Apply for 1-on-1 coaching with vetrise academy